THE 360 DEAL

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436 MEDIA BLOG

So what is the deal with the 360 Deal being pushed around the entertainment industry? Is this a sign of digital progress or just another mess?

Heather McDonald has written an article for the About.com Music Careers listing which discusses the issues surrounding this progressive new contract between Record Labels and Artist in this digital age.

The 360 is a contract which allows Records Labels to grab revenue from concerts, merchandise, endorsement deals, ringtones, downloads, streams, CD sales, radio, film Licensing and just about anything else that might come to light in the future. The Records Labels are gold mining because it is a digital gold rush. Well, the recoup must also be included to make it fair and square right?

Being an Artist and a Label; my opinion is based on the fact that the Digital Rights era is here to stay. Artist and Labels will have to work together to make this 360 Degree Deal sweet for all parties involved. We must all take a good look at it and see the advantage. The Record Labels must work 24/7 for each Artist on the roster in order to keep the Artist in the spotlight. There is enough digital income to go around equally. However, there must be a balance within the deal. The Artist deserves to be seen and heard. Also, the Artist must be paid for working 24/7. Look at it this way, we are all in entertainment because we Love It. With 7 billion people on the planet; the 360 Deal can encompass the World. We are Global Entertainers, the show must go on .

436 MEDIA Inc.

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