Month: August 2016

DIGITAL MARKETING

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436 MEDIA Inc. BLOG

Digital Marketing enhanced by Nielsen Ratings:

The purpose of this review is to report the findings from a recent Nielsen rating experiment in which Twitter was the center of attention.

Brian Steler’s Article released by the New York Times is intended to alert the entertainment industry to the possible uses of the Twitter platform for target marketing. The article is developed around Twitter messaging and the definition of the “Unique Audience” who view Twitter post.

This article gives insight in to the continued development of new ways to measure consumer behavior on the web. The control group in this case is the user with an active Twitter account. The question is how many viewers who watched the season premiere of “Gray’s Anatomy” last month were influenced by Twitter post? Nielsen believes that Twitter data can be used to determine how popular a TV Broadcast event is by looking at the Twitter messages.

By labeling the Twitter user as a “Unique Audience” based on posts and the actual reach provided by the post is not fully understood. The reliability of the data will determine the credibility of the Nielsen measuring process. There has been previous research that has found that “Twitter activity sometimes spurs viewership”.

Social Guide is a new product which will be used to evaluate Twitter data used for marketing. There is some skepticism surrounding the use of Twitter massages for TV ratings. “Ed Keller”, CEO of the Keller Fay Group believes that word of mouth is still the best way to market.

I have a positive opinion concerning this article. When the data collection process is perfected Nielsen the industry will have a powerful tool for online marketers in the entertainment business. Of course social media is the modern gateway for success in marketing products. With the internet expanding and advancing software daily around the World, Twitter is the leader in social media messaging. Why not use this tool to gauge the rise of a hit TV show or Artist?

The future of marketing will continue to evolve with help from Nielsen. How we use this new data collection tool is just starting to formulate in the mind of the entertainment business leaders.

436 MEDIA Inc.

THE 360 DEAL

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So what is the deal with the 360 Deal being pushed around the entertainment industry? Is this a sign of digital progress or just another mess?

Heather McDonald has written an article for the About.com Music Careers listing which discusses the issues surrounding this progressive new contract between Record Labels and Artist in this digital age.

The 360 is a contract which allows Records Labels to grab revenue from concerts, merchandise, endorsement deals, ringtones, downloads, streams, CD sales, radio, film Licensing and just about anything else that might come to light in the future. The Records Labels are gold mining because it is a digital gold rush. Well, the recoup must also be included to make it fair and square right?

Being an Artist and a Label; my opinion is based on the fact that the Digital Rights era is here to stay. Artist and Labels will have to work together to make this 360 Degree Deal sweet for all parties involved. We must all take a good look at it and see the advantage. The Record Labels must work 24/7 for each Artist on the roster in order to keep the Artist in the spotlight. There is enough digital income to go around equally. However, there must be a balance within the deal. The Artist deserves to be seen and heard. Also, the Artist must be paid for working 24/7. Look at it this way, we are all in entertainment because we Love It. With 7 billion people on the planet; the 360 Deal can encompass the World. We are Global Entertainers, the show must go on .

436 MEDIA Inc.

GLOBAL GROWTH

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Friday, November 20, 2015

RE-POST

GLOBAL GROWTH

436 MEDIA Inc. Blog

I spent some quality time with Chris Anderson this weekend.The TED Talk was titled “ How Web Videos in powers Global innovation”. The talk proved that the need to express ideas and converse over thousands of miles is a necessary activity in our current society. The technology is available and included with smartphones, iPad, lap top computers and desktop systems; I am talking about web video recording.

Entertainment is at our fingertips we can reach out to the World and express our selves. It does not take much effort to share a personal video with the online community. Music, dance, art, science, stories or just a conversation about a new idea is just great to share with an audience that is growing daily by the thousands.

Chris Anderson discusses how the smallest events in a person’s life can uplift a whole community with just a short video. It is as if we are all teachers of the World using video as the classroom. Innovation is moving the world to interact together with video. It brings tears to my eyes to watch people expressing themselves from remote parts of our World where life is quite different from where I reside. It is extremely important to pay close attention to the video revolution.

I was so inspired by Chris Anderson that I watched a TED Talk with Bobby McFerrin. I have to admit that I have to step up my game plan and get with this global video entertainment revolution before I get left out of the loop. The video platform is a gateway to growing an audience in entertainment. Giving a video to the global community is free. It took a TED Talk to get my attention. I cannot over look the possibilities that are being presented at this very moment in my mind. Online web video entertainment is here to stay. Publishing media with todays technology.

436 MEDIA Inc.

CLEARING RIGHTS

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Friday, November 20, 2015

CLEARING RIGHTS



436 MEDIA Inc Blog

While contemplating the future of entertainment I discovered that the local Indy Film producer needs to network with the local Indy Music producer in order to stream line the licensing process. This can be done with the assistance of a local publisher who understands intellectual property . This can also be achieved by networking with an open mind and understanding that working together as a team will help to achieve the creative goals of both artistic innovators. So,what is the publishers Job?

The publisher’s job is to over see the smooth transition of licensing rights between the film company and the music producer.The publisher must clear the music rights before the composition is excepted for logging. This means that the person who created the music/lyrics, will receive proper credit for the title if it is used in the film.

It is also the publisher’s job to explain the licensing process to all parties involved with the project. Of course this process can get tangled with information that is quit boring to the novice. However, the rules must be followed in order to keep infringement under control.

436 MEDIA Inc.