Month: August 2016


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Digital Marketing enhanced by Nielsen Ratings:

The purpose of this review is to report the findings from a recent Nielsen rating experiment in which Twitter was the center of attention.

Brian Steler’s Article released by the New York Times is intended to alert the entertainment industry to the possible uses of the Twitter platform for target marketing. The article is developed around Twitter messaging and the definition of the “Unique Audience” who view Twitter post.

This article gives insight in to the continued development of new ways to measure consumer behavior on the web. The control group in this case is the user with an active Twitter account. The question is how many viewers who watched the season premiere of “Gray’s Anatomy” last month were influenced by Twitter post? Nielsen believes that Twitter data can be used to determine how popular a TV Broadcast event is by looking at the Twitter messages.

By labeling the Twitter user as a “Unique Audience” based on posts and the actual reach provided by the post is not fully understood. The reliability of the data will determine the credibility of the Nielsen measuring process. There has been previous research that has found that “Twitter activity sometimes spurs viewership”.

Social Guide is a new product which will be used to evaluate Twitter data used for marketing. There is some skepticism surrounding the use of Twitter massages for TV ratings. “Ed Keller”, CEO of the Keller Fay Group believes that word of mouth is still the best way to market.

I have a positive opinion concerning this article. When the data collection process is perfected Nielsen the industry will have a powerful tool for online marketers in the entertainment business. Of course social media is the modern gateway for success in marketing products. With the internet expanding and advancing software daily around the World, Twitter is the leader in social media messaging. Why not use this tool to gauge the rise of a hit TV show or Artist?

To conclude, the future of marketing will continue to evolve with help from Nielsen. How we use this new data collection tool is just starting to formulate in the mind of the entertainment business leaders.

436 MEDIA Inc.

ED MacAudio

The Entertainment Business, 360 DEAL

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So, what is the hype with the 360 Deal being pushed around the entertainment industry? Is this a sign of digital progress or just another mess?

Heather McDonald has written an article for the Music Careers listing which discusses the issues surrounding this progressive new contract between Record Labels and Artist in this digital age.

The 360 is a contract  allows Records Labels to grab revenue from concerts, merchandise, endorsement deals, ringtones, downloads, streams, CD sales, radio, film Licensing, and just about anything else that might come to light in the future. The Records Labels are gold mining because it is a digital gold rush. Well, the recoup must also be included to make it fair, and square right?

Being an Artist, and a label; my opinion is based on the fact that the Digital Rights era is here to stay. Artist and Labels will have to work together to make this 360 Degree Deal sweet for all parties involved. Conversely, we must all take a good look at this 360 Deal to grasp the advantages. A budding record label must work 24/7 for each act on the roster in order to keep the Artist in the spotlight. Perhaps there is enough digital income to go around equally. However, there must be a balance within the deal. The artist deserves to be seen and heard. Also, the artist must be paid for working 24/7. Look at it this way, we are all in entertainment because we Love It. With  billions people on the planet; the 360 Deal can encompass the world.  Lastly, we are Global Entertainers, the show must go on .

436 MEDIA Inc.

ED MacAudio


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Friday, November 20, 2015



436 MEDIA Inc Blog

While contemplating the future of entertainment, I discovered that the local Indy film producer needs to network with the local Indy music producer in order to stream line the licensing process. Perhaps, this can be done with the assistance of a local publisher, or lawyer who understands intellectual property .

Generally speaking, success will be achieved by networking with an open mind. The challenge is how to help each creator to understanding the power of working together as a team. Although it may not be clear to the novice, the process will achieve the creative goals of both artistic innovators. So, what is the publishers Job?

The publisher’s job is to over see the smooth transition of licensing rights between the film company and the music producer. Moreover, the publisher must clear the music rights before the composition is excepted for logging. This means that the person who created the music/lyrics, will receive proper credit for the title if it is used in the film.

Consequently, the publisher’s job to explain the licensing process to all parties involved with the project. Of course this process can get tangled with information that is quit boring to the novice. However, the rules must be followed in order to keep infringement under control.

436 MEDIA Inc.

Copyright Office Online

ED MacAudio